Nearshore Team extension exceeds marketing engagement goals

Challenge

Seeking to expand its user base, the digital application platform client needed a cost-effective lead generation strategy combining email marketing and in-app advertisement.

Partnership

The tech industry client engaged Altiam CX to supply a dedicated marketing staffer. Our highly versatile marketing specialist writes in-app ads and manages email marketing campaigns for them. The role also encompasses creating compelling content customized for multiple audience segments based on known user preferences and behaviors. Our specialist tracks campaign metrics and uses data insights to continuously advance customer acquisition strategies. Demonstrating a seamless connection, this specialist works directly with the client on special projects as they arise, including a newly launched influencer initiative.

Results

126%

achievement of target for general segment click rate

2.14%

member segment click rate achieved vs. 1-2% target

78%

open rate achieved vs. 40-50% target

300%

influencer growth

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